Vogue SS


It’s almost that time of year when the fashion elite re-group in the most cosmopolitan cities of the world, to celebrate the latest seasonal trends at Fashion Week. A relatively new trend that has appeared in recent times is that of fitness fashion, encouraging the health conscious to work out in style. Gone are the days when it was acceptable to wear any old pair of jogging pants or an old baggy tee in public.


This shift towards working out ‘in style’ isn’t just getting fitness fanatics excited, but the fashion community too. As awareness about health and wellbeing increases and our love for fashion continues to grow, it’s not surprising that there has been a clear upsurge in the demand for stylish, activewear and apparel.


To celebrate this trend, Smartshake has today announced that it will host an October Fitness Fashion Show in Manchester, as part of its larger Fitness Fashion Week celebration.


Smartshake is not the only brand that has become highly desirable within the fashion and style world. High street brands such as Forever 21 and H&M, as well we online fashion retailers Boohoo.com have added extensive activewear ranges to their portfolio over recent times, in addition to the traditional big players Nike and Adidas.


The event venue and date is yet to be confirmed, but the event will celebrate the very best autumn/winter trends from a host of brands. Models will be cast locally and information on how to get involved with the show will be posted on the website in due course. Brands can also express their interest in being involved as an exhibitor right away.


Red carpet arrivals and a healthy theme throughout the event’s refreshment offering should make it a real ‘go-to’ event of the season!


During the Fashion Week, many competitions, promotions and ‘Ask The Designer’ features will run across social media channels creating a real hype within fitness fashion.


Brands interested in getting involved and media with event enquiries should email press@harperinnovations.co.uk to register their interest.